OBJECTIVE // To create visual social media content for Tan Foot Lifestyle which relays their brand message of “forget work, enjoy the beach”.
SOLUTION // Find a location and create an environment that accurately interprets the lifestyle brand with a candid approach depicting the playful mood on a warm summer day on the water. Maintain a message that implies, “forget work, enjoy the beach”. Some images included brand apparel and equipment from their sister company, John Hans Board Company