Personal Branding, what does that mean anyways? If this is a new phrase for you let me share a little more around the new idea.
We have become a wildly social society. From teens to grandparents, we’ve found a way to share our life. For some, social media is a way to stay connected with friends and family all over the world and to others it’s the storefront to living their dream. If you’re the later of the two a lot of thought goes into your posts, it’s likely strategically thought-out with a consistent message.
I’ve read it takes only 7 seconds to form a first-impression. 7!!! This is where a Personal Branding Session comes in. We start by exploring your mission and what that ideally looks like on screen. We’ll discuss colors, moods, a few wardrobe changes and little details you may want to talk about or share with your audience. No two branding sessions are alike. Being your own brand is a lot of work, but having the right visual tools to make it happen is going to be a huge time-saver.
For the past few years we’ve worked with the Willems Student Marketing Team brainstorming ideas on how to photograph their team/brand and set them apart from the previous years group. If you have not heard of this group, they’re all DECA students from the Appleton Area School District who have this opportunity to blend their academic knowledge and work on local real-world projects. Introducing themselves to the community and managing social media is all part of that learning experience and it’s been a fun process to work thru with them.
This year the team came up with the idea that shoes tell a story of who one is; a reflection of that individual, if you will. Brilliant, and totally unique! We chose blue tops as a consistent color for everything so as to let the shoes and their own expressions stand out the most. Staying true to WSMT’s mission of real-life experiences, I walked one student thru my process of creating a great headshot and allowed him to take over the camera for this project. Here’s what we came up with:
OBJECTIVE // Deliver documentary-style images of a unique event encompassing unique location and specialty food keeping a focus on community support in mind.
Objective // To collect a variety of images to promote the mission and unique opportunities for this Appleton Area School Districts environmental charter school, Fox River Academy
Solution // We put ourselves in a-day-in-the-life-of a Fox River Academy student to capture the enthusiasm and experiences a student gets in an outdoor classroom environment.
OBJECTIVE // To collect a variety of images to promote the mission and unique opportunities for this Appleton Area School Districts environmental charter school
SOLUTION // We put ourselves in a-day-in-the-life-of a Fox River Academy student to capture the enthusiasm and experiences a student gets in an outdoor classroom environment
OBJECTIVE // Use working employees as subjects to share stories and deliver a message of who the company is for original content for new marketing strategy for print, web and social media.
SOLUTION // Sourced a variety of ‘Original Thinkers’ from the Neenah, WI Kimberly Clark location and photographed individuals as well as real partnerships in both a natural setting on-campus along with white backdrop for new campaign look.
Objective // Photograph that months featured woman in her creative working environment and to deliver images with article space in mind.
Solution // Walked location with the designer to understand her favorite rooms and what she was most proud of. Paired the locations with ideal natural light to deliver a variety of looks and backdrops in her working environment.
OBJECTIVE // To create personal branding images that are relatable to a wide range of companies and multiple generations.
SOLUTION // Photographing Oliver in a clean, classic style while capturing his sincere personality for his personal branding collection.